Prohibit Lead Generation Legal Marketing
Concerning the prohibition of lead generation marketing for legal services.
Official status: Became Law
Prime sponsors
- Dylan Roberts (Senate) — Prime Sponsor
- Michael Carter (House) — Prime Sponsor
- Matt Soper (House) — Prime Sponsor
Progress (from the official record)
Official summary
Official text — shown in English exactly as published by the official source. The official text controls.
The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'. 'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the potential client's contact information or information about the potential client's legal issue or case. Unless a person meets certain criteria, the act prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional. A person may solicit or market for legal services in Colorado only if the person is: Authorized by the Colorado supreme court to practice law in Colorado; Working on behalf of a person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, marketing materials, information, or resources; or A nonprofit organization that engages in legal services. The act establishes that a person that engages in the practice of lead generation legal marketing may be subject to both civil and criminal penalties. (Note: This summary applies to this bill as enacted.)
Status timeline
| Date | Location | Action |
|---|---|---|
| 04/21/2026 | Senate | Introduced In Senate - Assigned to Judiciary |
| 04/27/2026 | Senate | Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole |
| 04/29/2026 | Senate | Senate Second Reading Special Order - Passed with Amendments - Committee |
| 04/30/2026 | Senate | Senate Third Reading Passed - No Amendments |
| 04/30/2026 | House | Introduced In House - Assigned to Judiciary |
| 05/05/2026 | House | House Committee on Judiciary Refer Unamended to House Committee of the Whole |
| 05/06/2026 | House | House Second Reading Special Order - Passed - No Amendments |
| 05/07/2026 | House | House Third Reading Passed - No Amendments |
| 05/26/2026 | Senate | Signed by the President of the Senate |
| 05/26/2026 | House | Signed by the Speaker of the House |
| 05/27/2026 | Governor | Sent to the Governor |
| 06/03/2026 | Governor | Governor Signed |
Recorded votes
- 05/05/2026 — House Judiciary: “Refer Senate Bill 26-174 to the Committee of the Whole.” — the motion passed on a vote of 10–0.
- 04/27/2026 — Senate Judiciary: “Refer Senate Bill 26-174, as amended, to the Committee of the Whole.” — the motion passed on a vote of 4–2.
Proposed amendments (2 proposed amendments)
| Amendment | Committee / floor hearing | Offered | Disposition | Official document |
|---|---|---|---|---|
| L.002 | Committee amendment — Judiciary (Senate) | 04/27/2026 | Passed | View official document |
| L.003 | Committee amendment — Judiciary (Senate) | 04/27/2026 | Passed | View official document |
Source: Colorado General Assembly (leg.colorado.gov) · Data as of
Full text
- Signed Act version (official PDF), 06/03/2026
- Final Act version (official PDF), 05/21/2026
- Rerevised version (official PDF), 05/07/2026
- Revised version (official PDF), 05/06/2026
- Reengrossed version (official PDF), 04/30/2026
- Engrossed version (official PDF), 04/29/2026
- Introduced version (official PDF), 04/21/2026
Official record
View SB26-174 on leg.colorado.gov
Source: Colorado General Assembly (leg.colorado.gov) · Data as of
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